Pan-American's Great Object

To Bring Producer in Direct Contact With Purchaser and Shipper.

WILL BE A REVELATION.

Many Who Have No Adequate Idea of the Possibilities of the Greatest Power Plants in the World Will Come Here to See Them in Actual Operation.

The plans of the Pan-American Exposition to be held at Niagara Falls during six months of 1901 are sufficiently advanced at this time for us to give an outline of the scope and purposes of this important exhibition and describe some of its features. First of all, it is to be a practical illustration of the vast and varied industrial resources of the Continent of America, its chief aim being to stimulate trade, commerce, and transportation throughout the length and breadth of the Western Hemisphere. It will appeal strongly to business men and business interests, and prove of absorbing interest to all classes of our citizens.

The projectors of the Pan-American believe that the trade of this continent belongs primarily to the United States rather than to any European country, and the manufacturer seeking to enlarge his market, the miner who wants sale for his product, the agriculturist who is alive to the possibilities of broad distribution of our grains, our meats, our fruits, and other direct products of the soil, together with the great forestry and fishery interests, will find gathered under the capacious roofs of the Pan-American Exposition not only the varied products of our land and labor, but will meet also the representatives of other countries where these commodities are wanted and in addition the merchant and transportation agents who collect and distribute their products and co-operate with them to secure the best financial results. This is the broad plan and object of this exposition, and it is a purpose which will meet the approval and secure the aid of the representative people of progress in all American countries.

Art and science will be encouraged and the higher sensibilities thoroughly satisfied by liberal space and and exhibition of human effort. Where, so well as at Niagara, can be shown this superb aggregation? Within five hundred miles of the Niagara Frontier reside 40,000,000 of people, more than half the population of the United States.

Railroad rates will be given by 29 systems of railways, concentrating at this point, for a $5 fare both ways, which will insure an immense attendance, and hundreds of thousands will visit the exposition to witness the great power developments recently made to utilize this mightiest of all waterways. The Pan-American will be replete with wonders and novelties of electrical science, made possible by a location directly at the seat of power. In no development of modern science have such strides been made as in the electrical industries. Here they will be seen at their best — mills and factories in actual operation in addition to the motive power furnished entirely by electricity for all the mechanical installations of the exposition itself.

The Pan-American will be a revelation to many who have no idea of the possibilities and advantages of the greatest power plant and station in the world. It is stated on good authority that the electrical industries will furnish the basis of the most active commercial business of the next 20 years. The exposition will open up a vista of such opportunities to thousands of wide-awake, progressive men of affairs, who see, for the first time, the triumph of electricity — the power of Niagara converted into heat, light and energy, sufficient to equip all the factories of the Eastern and Middle States.

Already the fame of Niagara’s power developments is known and appreciated by the scientific world, and economists in the industrial field; but the Pan-American will extend and broaden this knowledge and advantage, and it is safe to assert that quite as many will visit the exposition to witness in actual operation the great electrical power plants as to gaze in wonder and admiration at the natural beauties of the famous waterfall.

Among all classes of manufacturers the great question of economic production and advantageous point of freight distribution, is the uppermost subject of consideration and study. The keen competition of modern industrial conditions constantly forces this problem upon them. When the Pan-American, after six months of successful exposition of all that is new, novel and meritorious in industrial methods, shall close its doors, the educational impression which such exposition shall have made on the minds of all thoughtful and observing men, will be of more real advantage to Niagara and her future, as a great manufacturing center, than anything which has happened since the genius of our electrical engineers first made possible the complete utilization of her potential energy.

Lord Kelvin, the foremost English electrical expert, (who was a member of the original commission appointed to utilize the water power of Niagara) when visiting the Falls in August of this year, made the following prediction:

“This is really but the beginning which is sure to grow into something very much greater — a great industrial district growing up within ten miles of Niagara, and in the future the whole water from Lake Erie finding its way to a lower level through machinery doing more good for the world than even that great benefit which we now possess in contemplation of the splendid scene before us.”

And again, as Nikola Tesla said at the banquet on the occasion of the opening of the transmission line:

“The greatest of all manufacturing cities will shortly stand on the banks of the Cataract.”

These men appreciate the advantage of situation. The Pan-American will publicly and widely demonstrate it.